When you coordinate your marketing efforts, do you ever think to do any internal marketing? That is, do you consider that your team deserves to be reminded that you care about them, and that they work for a great company?
We’ve been thinking of this more lately because our average employee has been with us for over 15 years. While it’s true that we’ve been good to them – never bouncing a paycheck, always having a health and life plan, and refusing to accept lucrative offers to move outside the United States – the truth is that we felt we could do more. Continue reading